Intro
- Over the five years after graduating from University, I have deeply involved in traditional, internet and outdoor media, covering industries including Real Estate, Home Furnishing, Cars, Luxury Goods, Clothing, FMCG and more; I planed or guided or reported nearly a hundred activities with different targets of different themes online and offline, dozens of cooperation projects of different budget and scale.
- I accumulated sorts of knowledge and skills. I have always wanted to take my skills to a larger stage.
- I went on a sabbatical for a year, having a review of my previous career and am looking forward to return to my workforce, I have been keeping myself updated and refined, elevated self- value to rework for today. I could handle overall situation also details , I am visionary, I have the capacity to add value for prospect!
Work Experience
Air Media（NASDAQ：AMCN） Shanghai Jun, 2013—Nov, 2014
Position: Senior Account Manager
- Analysed the ideology and values orientation of first and business class passengers, analysed the recognition and acceptance degree of a certain brand in their view
- Influenced and led the consumer preferences of these social mainstream circle
- Optimized the space resources of airports, from the perspective of Media spreading and operation, based on 90% digital air media network of nationwide airports
- Propagated the foremost brands’ (of Cars, Advanced Customization, Watches, Finance, Real Estate, Cosmetics, FMCG, IT) brand culture and promoted the power of their products, by exquisite creative picture
- Met the demands of visibility enhancing after introducing new brands to secondary cities in a short time, solved the problems of stability of inherent brands in first-tier cities
- Found the extending strategy of brand customer by data analysis, and split, recombined, interchanged resources (saving the budget), achieved the desired goals
Enterprise contacts: TOD ‘S, Virgin Atlantic Airways, SHIATZY CHEN, Chang’an Suzuki
Sina-leju （NYSE: leju） Shanghai Feb,2010—May,2013
Position: Deputy Director
- Flexibly and efficiently, connected internal superiors and subordinates, connected clients’ companies and related suppliers’ companies as intermediate person
- Allocated and coordinated resources rationally, broke down tasks with time-line, opened up the channels by situations, according to team members’ attributes (strength and difference)
- Targeting creatively offered my helps to team-members to start up, follow up, and complete the entire cooperation with clients professionally and independently (PR supporting, signing contracts, framework and executing, tracking payments, legal operations) by relevant interviews, reports, news/forum, circle activities, micro film planning, photography exhibition, and theme activities of festival on line and off line (also crisis management), and then met the achievement of team profit.
- Promoted long-term friendly and cooperative relations with big clients, participated clients’ outdoor training personally 2-3 times annually (mountain climbing, hiking, camping), and planned ideas for seasonal exhibition held by both sides.
- Enterprise Contacts: Longfor, Greentown Group, Gemdale Group, Star Capital Group, Shimao Group, Tomson Group, Landsea
NetEast (NASDAQ：NTES ) Shanghai Mar, 2009 — Jan, 2010
Position: Chief Reporter
- Gathered and wrote news related to the real estate industry (high-end residence, villas, commercial real estate)
- Conducted interviews with people such as the president of Taiwanese Han Rong group, the general manager of Xiamen Yuzhou group, the China market director of TOTO and more
- Covered and wrote follow ups on industry conferences
- Shared my editorial, photographic, vocational skills with colleagues regularly and openly
- Accumulated 150 articles of original manuscript published, and republished by portal websites
- Contact customer: Star River, Longfor Group, Wanda Group, Vanke Group, Shimao Group, R &F Properties
LiaoShen Newspaper Shenyang Aug,2008—Mar,2009
Position: Interview Reporter
- Visited the community, got into deeply to people’s livelihood
- Tracking involved in fraud case
- Interviewed outstanding representative of medical circles, political circles, business circles, and cultural circles (comedian Xiao Shenyang, Taiwanese writer /educator Liu Yong, director of rubber institute of Shen Zhou 7 rubber gloves )
- Most of my articles republished on baidu / sohu / sina portal websites
Education background
- TED class Aug, 2012—present
Business Negotiations of The Wharton School, Mckinsey Methods, Game theory,Time management, Strategic Management, Paradox, The Theory of Relativity
Media Research, Media Convergence (The Three Degrees of Network, Mass, and Interpersonal Communication), Understanding Media (The Extension of Man), The Structure and Function of Social Communication, Empire and Communications, The Silent Language, The Analysis Of The Audience
- Northeast Normal University
(since 1946, 211project ，985 platform, 111plan) Sep, 2005—Jul, 2009
International Economics And Trade: Major: Western Economics, Economic Law, International Business Negotiation, International Trade Law, International Investment, Theory And Practice Of International Trade, Electronic Business, Marketing, Econometrics, Industrial Economics, Economics For Development, Political Economics, World Economy, Multinational Corporation, Money And Banking, Investment Bank, Customs Practice, Practice Of Foreign Exchange, Accounting, Statistics, Public Finance
Elective: Environmental Management, Teachers and teaching theory, The modern education technology, psychology, Oriental philosophy, Cross cultural communication and case analysis
Skills
Observation & Perception, Curiosity & Creativity, Discernment & Identification,
Analytical capability, Logical approach, Thinking & Imagination, Systematic problem-solving
Moderation & Propriety, Transposition & Empathy, Appreciation & Gratitude,
Tolerance & Giving ears, Self-awareness, Time management
Communication & Language expression, Understanding & Common sense
Media Buying & Planning, Social & Mixed Media,
Brand Development, Resources & Process Optimization,
Marketing Strategy, Global Perspective, Decision Analysis,
Customer Needs & Product Value & Consumption Preference Analysis
Team Management & Task Allocation,
Conflict & Crisis Management, Cooperative Relations,
Coordination & Communication, Organization & Dissemination
manual dexterity, skill in use of computers and other information-processing devices, skill in the selection, and use of appropriate scientific, or artistic apparatus, machines, and models
Microsoft Office Suite, Keynotes, Pages, Numbers, Ibooks Author, Final Cut Studio, Photoshop CS6, Slack, Flock, Trello, Moxtra, Workflowy, Pocket , Evernote, Dropbox, Wunderlist
MORE
Height: 163CM, Weight: 49KG, Blood type: AB Birthday: 1985/11/10
Strengthsfinder 2.0
TOP5：Ideation 1500, Analytical 1474, Learner1438, Developer 1375, Arranger 1333
Followed : Responsibility 1313, Discipline 1294, Strategy 1200, Prospect1188, Concentration 1188
MBTI Ego-types TEST: ISTJ
Percentages
Usage of my brain–28%, Emotional maturity–85%, Intellectual maturity—86%,
Sense of humor–79%, Sugar percentage–50%, BMI—18%
Recreational hobbies
Violin, Chinese Calligraphy , Cook, International chess
Meditate, Tai chi Kongfu, India Yoga, Jazz Dance, HIIT (High-Intensity Interval Training)
Mountain climbing, Travel, Adventures ,Photography
Contact: Email: dhyanadu@yeah.net，Phone: +86 152 2168 2769
dhyanadu 